Scott Case, a technologist, entrepreneur and inventor discusses the importance of imagination within the workplace. Case describes how imagination acts as one of the biggest responsibilities faced by any leader.
People of power must have an open mind, using their imagination as an important tool that allows for the cultivation of groundbreaking ideas. Creating something new and extraordinary is fuelled by the spontaneity of imagination. Having an open mind leads to great and innovative ideas that are creative, dynamic and unexpected. Scott Case urges CEOs to stay ahead of the competition by looking to the future, spotting trends and predicting what's next. Even if a product or idea has no specific niche market, a good product can create its own demographic and useful purpose.