KEPASALOKO Trend Seekers Group

KEPASALOKO Trend Seekers Group is a team dedicated to research and analize trends in fashion and consumption, through the technique of cool hunters or hunters trends.

We have been conducting our activities since the beginning of 2007, making field trips in various events such as festivals, launches, fairs, exhibitions and in general through the streets; Insert us, we note, we merge, we participated, in order to collect the info to develop our reports and studies.

Basically, we do research on consumers between 18 and 40 years, Classifying it through socio-estyles with what we have the possibility of carrying out more in-depth analysis on specific social groups.

We work for companies to disseminate the approach of design and development based on the consumer by providing conceptual tools and marketing related to enable their products and services efficiently respond to consumer preferences held by the public that are directed; It is now clear that the success of companies dependent on the timing it has with its Target Group and is the point where are the importance of what we do.

Fashion and consumption are our areas of concern, which we felt were a result of the socio-cultural dynamics that have people, and based on this we believe that the creations in the fashion and design system must start from the needs, tastes, preferences that the consumers have.

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