These lectures on social capital demonstrate how this concept can be used across a variety of industries and sectors, from human rights to online marketing to foreign affairs. Defined by the Harvard Kennedy School, social capital "refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other." This plays into social norms regarding reciprocity and the loyalty people feel to others they know well.
Management theorist Simon Sinek discusses sacrificial leadership qualities in his good leadership presentation and how good leaders make their workers feel safe. When people feel safe in their jobs, trust and co-operation is the result.
When it comes to a marketing application, social capital goes beyond likes and comments. Digital analyst Brian Solis talks about empathetic online branding and treating companies like people.
These lectures on social capital also indicate how the notion can be used in politics. In 'A National Strategic Narrative,' two military strategists discuss a move away from military force towards diplomacy instead.
12 Lectures on Social Capital
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Empathetic Online Branding
Bringing Teams Together
Building Trust to Succeed
Putting Others First
The Economy of Collaborative Consumption