The Zolli Gum PopZ are being debuted this year at the 2023 Sweets & Snacks Expo in Chicago as the latest addition to the brand's product portfolio.
The lollipops feature a zero-sugar recipe just like the brand's other offerings, and are made with natural flavors, a gluten-free formula and are allergy-free. The product is also vegan-friendly and features a strawberry outer shell that's offers a crunchy texture to start. The lollipop will then reveal a chewy piece of bubblegum upon being bitten that's perfect for blowing bubbles.
The Zolli Gum PopZ will see 10% of the profits, like the brand's other products, donated to the Million Smiles Initiative to help fight against tooth decay in children. The product is expected to be a hit just like the other sweet treats from the brand, which was started and helmed by 18-year-old Alina Morse.
Gum-Filled Zero-Sugar Lollipops
Zolli Gum PopZ Have a Crunchy and Chewy Texture
Trend Themes
1. Zero-sugar Confections - Companies can explore adding zero-sugar options to their candy and snack product lines to cater to health-conscious consumers.
2. Charitable Donations - Incorporating a charitable initiative or cause into a product can appeal to socially conscious consumers and generate positive brand association.
3. Plant-based Snacks - Developing plant-based snacks and candies can cater to the growing demand for vegan and allergy-friendly options.
Industry Implications
1. Confectionery - Confectionery companies can leverage natural ingredients, zero-sugar formulas, and charitable initiatives to stand out in a crowded snack market and appeal to health-conscious and socially conscious consumers.
2. Food and Beverage - Companies within the food and beverage industry can benefit from incorporating plant-based and allergy-friendly options to their product lines, as well as partnering with charitable causes.
3. Health and Wellness - The health and wellness industry can explore innovative ways to offer guilt-free indulgences to consumers, including zero-sugar and plant-based snacks and candies with charitable initiatives attached.