The Ziggi’s Energy and Energy Zero Sugar refreshments are a series of drinks perfect for consumers to try out as an alternative way to elevate their alertness when they need a boost. The drinks are characterized by their flavorful, handcrafted recipes that come in five flavor options to choose from including Shock Melon, Cosmic Blast and more. The drinks are characterized by their approachable nature, which includes 160mg of caffeine per serving and a low-cost profile that comes in at $2 as a way to tailor them towards budget-conscious consumers.
The Ziggi’s Energy and Energy Zero Sugar drinks have so far resulted in positive feedback from new and existing fans alike, and identify how the energy drink and cafe markets are changing.
Handcrafted Energy Drinks
Ziggi’s Energy Comes in Regular and Zero Sugar with 160mg of Caffeine
Trend Themes
1. Handcrafted Energy Drinks - The trend of handcrafted energy drinks is disrupting the energy drink market by offering flavorful and artisanal options for consumers seeking a boost in alertness.
2. Variety in Flavor Options - The trend of offering multiple flavor options for energy drinks challenges traditional choices, allowing consumers to personalize their caffeine intake to suit their taste preferences.
3. Budget-conscious Energy Drinks - The trend of affordable energy drinks appeals to cost-conscious consumers who want to elevate their alertness without breaking the bank.
Industry Implications
1. Energy Drink - The handcrafted energy drink trend presents disruptive innovation opportunities for established brands and new entrants to offer unique flavor profiles and elevate the consumer experience.
2. Cafe - The rise of handcrafted energy drinks creates an opportunity for cafes to expand their beverage offerings and tap into the growing demand for flavorful and energizing alternatives to traditional coffee.
3. Beverage - The trend of budget-conscious energy drinks opens up new market segments for beverage companies to cater to consumers who prioritize affordability without compromising on taste or caffeine content.