Creamy Whipped Cleansers

The Water Drench Whipped Cream Cleanser is Fluffy & Supremely Gentle

Peter Thomas Roth’s Water Drench Whipped Cream Cleanser gets its name from a cloud-like formula and packaging to match the way the fluffy food product is dispensed.

Through luxurious scents and textures, sensorial skincare products speak to consumers who want luxurious self-care experiences. Whipped formulas, in particular, entice with a lightweight, airy feel that glides effortlessly on the skin, combining indulgence and efficacy. Once lathered, this whipped cleanser for all skin types forms a cream.

Fun format aside, this cleanser, infused with hyaluronic acid, apple extract, shea butter, sunflower seed oil and coconut acid, is effective for removing dirt, impurities and makeup, yet gentle enough for sensitive and eczema-prone skin—so much so that it’s backed by the National Eczema Association Seal of Acceptance.

Sensorial Skincare Elegance
There is a growing demand for sensorial skincare experiences, blending luxurious textures and fragrances to elevate everyday routines.
Whipped Formulation Innovation
Whipped formulations, offering a lightweight and airy application, captivate consumers seeking indulgent yet effective skincare solutions.
Inclusive Beauty Products
Products designed for all skin types, particularly those gentle enough for sensitive and eczema-prone skin, are increasingly popular in the beauty industry.

Industries Being Reshaped

Luxury Skincare
The luxury skincare market is witnessing a surge in demand for products that combine high-end sensory experiences with proven efficacy.
Eco-conscious Beauty
Eco-conscious consumers are gravitating towards beauty products that offer effective results without compromising on gentleness and environmental responsibility.
Dermatological-backed Cosmetics
The dermatological-backed cosmetics industry is expanding, particularly with products earning certifications like the National Eczema Association Seal of Acceptance.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 47%
Freshness 51%