During this year's annual WebExOne event, telecommunications giant Cisco unveiled Webex Hologram, a real-time hybrid meeting solution utilizing augmented reality and 3D holograms.
Differentiating itself from other 2D and virtual meeting tools, which are currently dominating the hybrid work market, Webex Hologram enables a feeling of true co-presence by delivering holographic images of actual people. In theory, this should allow companies to set up life-like work meetings, regardless of whether certain employees are operating remotely. In addition, the new tool will allow users to share both virtual and physical content and co-create.
"Webex Hologram represents a large step toward our mission of delivering a work experience so seamless that there is no gap between virtual and in-person collaboration," said Osama Al-Zoubi, CTO, Cisco Middle East, and Africa.
Holographic Hybrid Meeting Solutions
Cisco's Webex Hologram Uses AR for Better Work Meetings
Trend Themes
1. Real-time Hybrid Meeting Solutions - The use of augmented reality and 3D holograms for real-time hybrid meetings has the potential to disrupt the virtual meeting market and enable a more immersive collaborative work experience.
2. Co-presence Technology - The delivery of holographic images of actual people enables a feeling of true co-presence, removing the need for physical presence and enabling long-distance collaborations.
3. Virtual and Physical Co-creation - The ability to share both virtual and physical content and co-create within a holographic hybrid meeting has the potential to revolutionize the way teams work together across distances.
Industry Implications
1. Telecommunications - The telecom industry has the potential to capitalize on the growing demand for real-time hybrid meeting solutions by developing innovative products and services that cater to remote workforces.
2. Collaboration Software - Collaboration software companies can integrate co-presence technology by adopting augmented reality and 3D holograms to create a more immersive and interactive work experience for employees.
3. Event Technology - Event technology companies can leverage the use of co-presence technology to enable hybrid events that connect remote and in-person attendees in an immersive and engaging way.