In anticipation of the warmer weather, Monaco Cocktails, the premium ready-to-drink canned cocktail brand, recently expanded its portfolio with the introduction of the new Watermelon Crush variety. As its name suggests, the new flavor features a fusion of fresh watermelon alongside agave tequila flavors for a refreshing cocktail. As with all Monaco Cocktails varietals, the new flavor features 2 shots in every 12 oz single-serve can, 9% ABV and no gluten or malt.
"With tequila remaining one of the fastest growing liquor categories and watermelon positioned as one of the most beloved fruits in America, the opportunity is ripe to introduce the ultimate mashup of these refreshing, on-trend flavors," said Don Deubler, CEO of Atomic Brands.
Watermelon-Infused Canned Cocktails
Monaco Recently Launched the New Watermelon Crush Flavor
Trend Themes
1. Premium Ready-to-drink Canned Cocktails - The trend of premium ready-to-drink canned cocktails is disrupting the traditional cocktail industry by providing more convenience and accessibility for consumers.
2. Fruit-infused Cocktails - The trend of fruit-infused cocktails is disrupting the traditional cocktail industry by offering new and unique flavor combinations for consumers to enjoy.
3. Gluten-free and Malt-free Alcoholic Beverages - The trend of gluten-free and malt-free alcoholic beverages is disrupting the traditional alcoholic beverage industry by providing a wider range of options for consumers with dietary restrictions.
Industry Implications
1. Canned Cocktails - The canned cocktail industry has the opportunity to expand into new flavor combinations and target health-conscious consumers with gluten-free and malt-free options.
2. Tequila Industry - The tequila industry has the opportunity to capitalize on the trend of fruit-infused cocktails and expand their product offerings with unique flavor combinations.
3. Fruit Industry - The fruit industry has the opportunity to collaborate with alcoholic beverage manufacturers to develop new fruit-infused cocktail recipes and capitalize on the growing trend.