Eco-conscious brand LIXR Beauty boasts a shakeable waterless tinted serum. Available at Sephora in North America, the product is dubbed the Skin Shake Bi-Phase Tinted Serum.
This new formulation functions as a hybrid between skincare and makeup. It is designed to provide sheer, buildable coverage while prioritizing skin health. LIXR Beauty's Skin Shake Bi-Phase Tinted Serum eliminates water entirely, which allows the brand to avoid preservatives, silicones, and petroleum-derived ingredients that can potentially compromise the skin barrier. In place of these, the waterless tinted serum relies on a base of squalane and organic jojoba oil to deliver hydration and nourishment without heaviness. Micro-encapsulated minerals provide pigmentation at three times the concentration found in conventional foundations.
The Skin Shake Bi-Phase Tinted Serum is available in 20 shades.
Shakeable Waterless Tinted Serums
LIXR Beauty Has Introduced the Skin Shake Bi-Phase Tinted Serum
Trend Themes
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Waterless Beauty — Formulations that remove water enable preservative-free, concentrated products and open pathways for longer-lasting, nutrient-dense skincare-makeup hybrids.
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Bi-phase Formulations — Two-phase, shake-to-activate systems allow incompatible actives to coexist and present new delivery mechanisms for multi-functional cosmetic products.
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Micro-encapsulated Mineral Pigments — High-concentration, encapsulated pigments offer more efficient coverage with potentially improved skin tolerance and controlled release of colorants.
Industry Implications
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Cosmetics Retail — Retailers that curate innovative, clean-label hybrids can reshape in-store and online assortments to prioritize multifunctional, skin-first makeup solutions.
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Ingredient Manufacturing — Suppliers of squalane, jojoba derivatives, and encapsulation technologies stand to redefine formulation toolkits used by brands pursuing waterless, preservative-free claims.
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Color-matching Technology — Advanced shade-matching platforms and AI-driven diagnostics could become more valuable as brands expand concentrated, multi-shade waterless tinted products.