This Walmart eCommerce update is being rolled out by the retailer to help prioritize a customer-centric experience that includes curated accents and more. The update includes a completely redesigned homepage and app, which each prioritize the core needs of the Walmart shopper and encourages them to spend more time exploring different offerings. The redesign focuses on how the customer shops to highlight specific items that might be relevant to them at specific days of the year and more.
The Walmart eCommerce update was unveiled by Executive Vice President and Chief eCommerce Officer Tom Ward who commented on the launch saying, "...We’re improving how our customers can explore the endless aisles of walmart.com with a sleek new look and experience that offers a more engaging way to browse and discover our incredible assortment. Whether you’re searching for the perfect gift, looking for inspiration to redecorate your home, or just want to browse the hottest trends right now, it all begins with the Walmart app."
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Trend Themes
1. Customer-centric Experience - Retailers can prioritize a more personalized and curated shopping experience by redesigning their digital platforms to cater to individual customer needs.
2. Engaging Browsing Experience - Retailers can encourage customers to spend more time exploring their offerings by creating a visually appealing, user-friendly browsing experience with personalized recommendations.
3. Curated Trend Highlighting - Retailers can increase customer engagement by highlighting relevant trends and items throughout the year to cater to special occasions and events.
Industry Implications
1. E-commerce - As consumers continue to shift to online shopping, retailers can compete by prioritizing customer-centric and engaging experiences on their e-commerce platforms.
2. Retail - Brick and mortar stores can incorporate similar customer-centric and engaging experiences in their physical stores to increase foot traffic and sales.
3. App Development - As more consumers turn to mobile shopping, businesses can innovate their apps to offer personalized recommendations and an engaging browsing experience to increase customer satisfaction and loyalty.