The Secret Nature of Fruit, the functional supplement brand powered by Dole Packaged Foods, newly announced Fruit-Powered Vitamin Chews to share functional nutrients and the "hidden secrets" of fruit. These supplements share the benefits of vitamins, minerals, adaptogens and phytonutrients, all without processed sugars or gelatin. In the line of naturally sweet chews, there are products geared towards bolstering beauty, immunity, energy and focus with thoughtfully included ingredients like biotin, ginger root, ashwagandha and other functional additions.
After the brand's Fruit-Powered Vitamin Chews hit shelves and online channels in February, consumers can expect to see more products debut like Probiotic Fruit Sodas. With these launches, Dole is making strides to transition into a health and wellness company.
Fruit-Powered Vitamin Chews
The Secret Nature of Fruit is a Functional Supplement Fueled by Dole
Trend Themes
1. Functional Supplements - The rise of functional supplements is an opportunity for companies to create products that leverage the health benefits of natural ingredients.
2. Naturally Sweetened Products - The demand for naturally sweetened products is growing, presenting opportunities for companies to create healthier alternatives to traditional sugary snacks and supplements.
3. Probiotic Beverages - As consumers become more health-conscious, the market for probiotic beverages is expanding, offering opportunities for companies to create functional drinks that promote gut health and overall wellness.
Industry Implications
1. Nutraceuticals - The nutraceuticals industry can leverage the rise of functional supplements to create innovative products that combine food and pharmaceuticals for improved health outcomes.
2. Food and Beverage - The food and beverage industry can capitalize on the demand for naturally sweetened products and probiotic beverages to create healthier alternatives to traditional snacks and drinks.
3. Wellness - As the wellness industry continues to grow, companies can create products like Dole's Fruit-Powered Vitamin Chews to cater to consumers' increasing interest in health and wellness.