The Twister Air party game is an app-enabled version of the iconic pastime that incorporates new elements of gameplay for participants of all ages.
The game works by having participants wear colored wristbands and ankle bands, and respond to the augmented reality (AR) onscreen action rather than having to twist and contort themselves on a floor-based play mat. This will get players up and moving like never before, while the incorporation of music breathes new life into the gameplay experience. The game is suitable for one or many players aged eight and up, and is available now on Amazon ahead of a wider retail launch taking place August 1, 2023.
SVP & General Manager, Hasbro Gaming Adam Biehl spoke on the new Twister Air party game saying, "This new version of Twister will implement augmented reality technology to bring classic Twister gameplay that originated in the 1960s to modern-day and will surely give players of all ages an exciting new, music-inspired experience to make memories from."
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
Trend Themes
1. App-enabled Party Games - The development of app-enabled party games takes party games to the next level of fun and interaction for all participants involved.
2. Augmented Reality Gaming - The incorporation of augmented reality technology into gaming creates an immersive gaming experience that can attract a wide range of participants, both young and old.
3. Music-inspired Gameplay - Integrating music into gameplay can enhance the overall experience and provide an opportunity to attract music enthusiasts to the world of party games.
Industry Implications
1. Gaming - By leveraging augmented reality technology, traditional games can be transformed into interactive experiences with a wider appeal for modern-day consumers.
2. Entertainment - The integration of music and gaming offers mix-and-match opportunities for contemporary party games that appeal to a wide range of entertainment audiences.
3. Toy - The new take on the classic Twister game provides an innovative approach for toy companies and an opportunity to breathe new life into traditional toys.