To celebrate the launch of its brand-new Unicorn-i-licious gummies, Haribo is inviting fans to a Treat Retreat in New York City on National Unicorn Day. The overnight fan experience is a two-night stay in the brand's custom unicorn-themed suite for kids and kids at heart.
The two-bedroom accommodation is styled in sweet pink colors with nostalgic details and plenty of opportunities for play. Guests can build pillow forts, snack from the family-friendly mini bar and appreciate gummi-inspired works of art.
Spots for the Treat Retreat are available on a first come, first served basis and fans will need to act fast if they want to immerse themselves in a world of childlike happiness filled with tangible reminders to find joy in everyday moments.
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Trend Themes
1. Immersive Brand Experiences - Haribo's Treat Retreat offers a whimsically joyful overnight experience, highlighting the trend of immersive brand experiences for fans of all ages.
2. Theme-based Accommodations - The custom unicorn-themed suite by Haribo showcases the trend of theme-based accommodations that cater to specific interests and create memorable stays.
3. Family-friendly Entertainment - The Treat Retreat in New York City emphasizes the trend of providing family-friendly entertainment through interactive and playful experiences.
Industry Implications
1. Hospitality - The concept of immersive brand experiences in accommodations by Haribo presents disruptive innovation opportunities for the hospitality industry to create themed stays that engage and delight guests.
2. Food and Beverage - Haribo's creation of Unicorn-i-licious gummies and the immersive candy-themed suite signify opportunities in the food and beverage industry to offer unique and whimsical products that enhance consumer experiences.
3. Entertainment - The family-friendly entertainment provided at Haribo's Treat Retreat showcases potential disruptions in the entertainment sector by incorporating interactive elements and tailored experiences for diverse audiences.