Wingstop announced a new menu test for a tossed chicken sandwich. The test will take place across 60 Wingstop restaurants in four different markets, allowing the company to gain a good understanding of the public's reception to the item. The chicken sandwich contains a lightly breaded chicken breast served on top of a warm bun with pickles, similar to Chick-fil-A's flagship sandwich.
The Wingstop chicken sandwich, though, can be ordered tossed in any of the chain's many wing sauces. This means individuals can spice up the flavor of their sandwich with hot sauce, mild sauce, honey sauce, and any other sauce in between, unlocking a wide range of flavors for the item. While the price of the sandwich may vary by location, the item itself has an MSRP of $5.49 USD while the chicken sandwich combo has an MSRP of $7.99 USD.
Tossed Chicken Sandwiches
Wingstop is Testing a Chicken Sandwich at 60 Restaurant Locations
Trend Themes
1. Customizable Fast Food - Creating customizable menu items like Wingstop's sauce selection allows customers to tailor their food experience, driving increased satisfaction and loyalty.
2. Chicken Sandwich Wars - With the rise of popular and successful chicken sandwiches, brands are continuing to innovate and differentiate themselves to remain competitive and capture market share.
3. Value Driven Pricing - Offering affordable yet quality products like Wingstop's tossed chicken sandwich can appeal to a wider audience and result in repeat customers.
Industry Implications
1. Fast Food - Staying up-to-date with current taste trends and offering high-quality, customizable menu items can be a successful strategy for fast food chains.
2. Food Technology - Investing in new technologies and processes to improve efficiency and product offerings can result in more innovative and appealing food choices for consumers.
3. Food Delivery - Expanding delivery options and partnering with prominent food delivery services can increase brand exposure and improve the overall customer experience.