These new Three Mills wines are being added to the lineup by Broadland Drinks as a way to help consumers enjoy a premium refreshment without the associated alcohol. The new wines include the Light & Fruity Rosé, Fruity & Zesty White and the Juicy & Smooth Red, which each have a 0% ABV with a natural blend of botanical flavors in the mix. Coming in at 40-calories per serving, the wines are gluten-free and vegan-friendly to make them a great free-from refreshment for the new year.
Senior Brand Manager at Broadland Drinks Nicola Cannon commented on the inspiration for the new Three Mills wines saying, "Whilst it is younger consumers who are most likely to not drink alcohol, almost 40% of regular wine drinkers are actively moderating their consumption and seeking a great-tasting alternative."
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Trend Themes
1. Alcohol-free Wines - The trend towards alcohol-free wines presents an opportunity for companies to innovate new flavors and textures to cater to both younger generations and those who are actively moderating their alcohol consumption.
2. Botanical Beverages - The inclusion of botanicals as flavor enhancers present opportunities for innovation in not only wines, but in other beverages such as spirits, teas and juices.
3. Free-from Refreshments - The trend for gluten-free and vegan-friendly products presents an opportunity to innovate products that cater to this demographic as well as those with dietary restrictions.
Industry Implications
1. Wine - Wine companies can explore the rising trend towards alcohol-free wines and incorporate botanical flavors to cater to consumers who are actively moderating their alcohol consumption.
2. Beverages - The trend of incorporating botanicals as flavor enhancers can be extended to other beverages such as spirits, teas and juices to create unique, innovative products.
3. Specialty Foods - The trend for gluten-free and vegan-friendly free-from refreshments present an opportunity for companies specialized in specialty foods, snacks and beverages to diversify their product offerings and cater to a growing demographic with dietary restrictions.