These new think! high protein protein bars are being added to the brand's product portfolio to help consumers satisfy their sweet tooth without losing sight of their nutritional needs. The new products include the Boston Crème Pie and Chocolate Mint flavors, which contain 15-grams and 20-grams of protein, respectively. Each of the bars also feature at least two-grams of fiber alongside one gram of sugar or less to further boost their nutritional profile for consumers to appreciate.
The new think! high protein protein bars are all crafted without artificial flavors or colors with no gluten in the mix and are also debuting alongside new branding to help with on-shelf visibility. The bars are being launched individually for $2.29 each and in five-pack boxes for $9.99.
Dessert-Inspired Protein Bars
think! high protein Protein Bars Now Come in Two New Tasty Flavors
Trend Themes
1. Sweet Tooth Protein Bars - These dessert-inspired protein bars cater to consumers who want to satisfy their sweet tooth while still meeting their nutritional needs.
2. Improved Nutritional Profiles - The bars contain high levels of protein, minimal sugar, and fiber, appealing to consumers seeking more balanced and health-conscious snack options.
3. Clean Label and Allergen-free - The protein bars are made without artificial flavors or colors, gluten-free, and suitable for a range of dietary needs and preferences.
Industry Implications
1. Health and Wellness Products - The market for health-conscious snacks, particularly those that offer indulgent flavors, continues to grow as consumers seek healthier alternatives to traditional desserts.
2. Sports and Fitness - The protein bars provide a convenient and protein-rich option for active individuals or athletes aiming to meet their dietary needs and support their workout routines.
3. Specialty Food - These dessert-inspired protein bars cater to the growing demand for specialty food products that combine unique flavors and nutritional benefits.