The Gut Gap campaign from MiraLAX sheds light on the findings from a survey commissioned by the brand on the high frequency of stress and constipation experienced by Millennial women—and in comparison to men, women are twice as likely to experience constipation.
With nine in 10 Millennial women reporting that stress impacts their gut, MiraLAX is stepping in to bring awareness to the mind-gut connection and stress as a contributing factor to constipation. On The Gut Gap website, consumers can learn about how to feel better in their mind and body.
The survey also revealed that nearly half of women (48%) report laughing as a way to reduce stress so MiraLAX had comedic duo Abbi Jacobson and Ilana Glazer reprise their roles from Broad City for The Gut Gap.
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Trend Themes
1. Mind-gut Connection - The Gut Gap campaign highlights the link between stress, gut health, and constipation, bringing attention to the mind-gut connection as a trend to watch.
2. Stress-reduction Strategies - MiraLAX's survey findings underscore the growing trend of using laughter and humor as effective stress-reduction strategies among Millennial women.
3. Comedic Health Campaigns - The Gut Gap campaign demonstrates the emerging trend of using comedy and entertainment to engage and educate audiences about health issues like constipation.
Industry Implications
1. Health and Wellness - The Gut Gap campaign creates opportunities for the health and wellness industry to develop products and services that address the mind-gut connection and stress management.
2. Entertainment and Content Creation - The success of MiraLAX's comedic campaign shows the potential for the entertainment and content creation industry to collaborate with healthcare brands to create engaging and educational content.
3. Market Research and Surveying - The survey commissioned by MiraLAX highlights a growing demand for market research and surveying services to gain insights into the health and well-being of specific demographics, such as Millennial women.