Teremana, the ultra-premium, small-batch tequila founded by Dwayne "The Rock" Johnson, created the Teremana Mana Holiday House as a destination that people can visit virtually or in person at one of the pop-ups in Los Angeles and New York. The festive, limited-time pop-up was created to "Share the Mana" and spread seasonal cheer by offering a one-stop experience to simplify at-home holiday gatherings.
At the Mana Holiday House, visitors will find holiday hosting inspiration, gift ideas, limited-edition prizes and recipes like the Teremana Ginger Spiced Paloma. This seasonally inspired cocktail recipe is prepared with Teremana Blanco, lime and grapefruit juice, plus zesty ginger syrup and ginger beer.
Adults who visit the in-person pop-ups will get to sample Teremana cocktails and bites and participate in tequila education and cocktail-making sessions.
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Trend Themes
1. Virtual Holiday Experiences - Creating virtual and in-person pop-up experiences for people to visit during the holiday season, such as the Teremana Mana Holiday House.
2. At-home Holiday Simplification - Offering a one-stop experience for holiday gatherings, providing inspiration, gift ideas, limited-edition prizes, and recipes like the Teremana Ginger Spiced Paloma.
3. Seasonal Cocktail Innovations - Developing new and unique cocktail recipes using seasonal ingredients like the Teremana Ginger Spiced Paloma with Teremana Blanco, lime, grapefruit juice, ginger syrup, and ginger beer.
Industry Implications
1. Virtual Event Hosting - Providing platforms and technologies for businesses to create virtual experiences for people to enjoy, like visiting the Teremana Mana Holiday House online.
2. Hospitality and Event Management - Creating pop-up experiences in different locations to offer unique and immersive event environments and concepts, such as the Teremana Mana Holiday House in Los Angeles and New York.
3. Beverage and Mixology - Exploring new flavor combinations and using seasonal ingredients to develop innovative and refreshing cocktails, like the Teremana Ginger Spiced Paloma.