Clevr Blends, the innovative SuperLatte brand, is set to launch its first-ever line of SuperTeas on June 6, redefining instant beverages for summer. The brand is known for its luxurious oat milk latte drinks enriched with adaptogens, probiotics, and superfoods.
The new SuperTeas line comprises three fruity, refreshing functional iced teas crafted with natural ingredients for a wholesome, ice-cold indulgence. The teas feature botanical infusions, hydrating coconut water for essential electrolytes, authentic fruit nectars, gut-supporting probiotics, and calming adaptogens. These are designed to maintain hydration, support gut health, manage stress and provide deep hydration, especially during the warmer months.
The instant cold-brewed teas are simple to prepare: mix 1 tbsp with 8oz of water, and add ice. The SuperTea flavors include Yuzu Lemon, Dragonberry Hibiscus, and Guava Green. Each blend offers a unique sensory experience, from the tangy-sweet yuzu lemon to the tart, jammy hibiscus, and the energizing green tea infused with tropical guava and tart passionfruit.
Clevr will also offer a SuperTea Starter Kit, featuring a bundle of two SuperTeas of your choice, a rechargeable glass straw for easy sipping.
Summer-Ready Instant Beverages
Clevr Blends Introduces First-Ever Line of SuperTeas for Summer
Trend Themes
1. Functional Instant Beverages - Opportunities to create line of healthy and functional instant beverages using natural ingredients and adaptogens.
2. Convenient Cold-brewed Teas - Innovative products with easy to make cold-brewed teas to provide a quick refreshment option for consumers.
3. Hydrating Electrolyte Beverages - Development of beverages with natural hydrating ingredients with essential electrolytes that cater to the growing fitness and wellness market.
Industry Implications
1. Beverage Industry - Increased demand for healthy and convenient instant beverages representing an opportunity for beverage companies to innovate.
2. Health and Wellness Industry - Growing demand for natural and functional beverages representing a lucrative market for the development of health and wellness beverages.
3. Fitness Industry - Opportunities for fitness beverage companies to offer innovative and healthy hydration options catering to the fitness market.