Step Beyond the Scale is a new GLP-1 education platform from NewBeauty, developed as a credible resource for those who are interested in GLP-1s or already on a weight wellness journey. On the platform, users will find not only information, videos, tips and tricks, but also a personalized, evidence-informed experience supported by experts in obesity medicine, aesthetics, nutrition, fitness, and longevity.
According to NewBeauty's annual State of Aesthetics report, 30% of the brand's audience is currently taking GLP-1 medications, and an additional 30% is interested in taking them. Since weight loss isn't a one-size-fits-all, Step Beyond the Scale offers a tailored experience for those who want to learn more about GLP-1s, new users managing side effects and lifestyle shifts, those who are coming up against skin and hair challenges, and those who want to sustain their success.