Spindrift is setting itself apart in the beverage industry as the first sparkling water made with real squeezed fruit. The brand is at the forefront of innovation in the beverage space focusing on the best and most fresh ingredients as a part of its commitment to developing products that are refreshingly real and reflect simplicity from the inside out.
Spindrift is available in variety packs, as well as the recent spiked version. The health and wellness industry is focusing more on balanced indulgence--since consumers are less focused on restrictive dieting and more on their overall well-being. These consumers turn to brands that give them opportunities to indulge while still offering health benefits.
Consumers can purchase Spindrift online and in select retailers.
Free-From Sparkling Waters
Spindrift's Sparkling Water is Made with Real Squeezed Fruit
Trend Themes
1. Real-fruit Sparkling Waters - The trend towards healthier, more natural ingredients in beverages presents an opportunity for more companies to create sparkling waters made with real fruit.
2. Balanced-indulgence Products - The demand for products that offer both indulgence and health benefits is growing, opening up opportunities for companies to create more flavorful and nutritious products.
3. Alternative Beverage Options - As consumers seek out healthier beverage options, there is room for more innovation in the market with products like sparkling water made with real fruit and zero or low sugar content.
Industry Implications
1. Beverage - The beverage industry has an opportunity to develop more natural, healthy drink options as consumers shift away from artificial ingredients and sugary drinks.
2. Health and Wellness - The trend towards healthier beverage options aligns with the health and wellness industry's focus on overall well-being and presents an opportunity for growth.
3. Retail - Retailers can capitalize on the demand for healthier, natural drink options by carrying products like Spindrift, which offer a unique selling point with real fruit ingredients.