Splash Beverage Group, a Fort Lauderdale, Florida-based company that owns a number of premium beverage brands, has launched 'Tapout Cognitive Energy,' a brand new range of sparkling energy drinks that designed to promote high performance in a low-calorie package.
The 'Tapout Cognitive Energy' collection of sparkling energy drinks was crafted by a high-powered duo in the form of noted performance nutrition expert Sanjeev Javia and former NFL player Drew Bees, with the end result being a drink that is said to offer an energy boost as well as improved mental and cognitive performance. What's more, these sparkling energy drinks are free of sugar and artificial colors, but are loaded with antioxidants.
This new collection of sparkling energy drinks is available in a trio of delicious flavors that include Peach Mango, Cherry Lemonade and Orange, and will be available at a number of retail locations around the U.S.
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Trend Themes
1. Low-calorie Performance Beverages - The launch of Tapout Cognitive Energy's low-calorie sparkling energy drinks presents an opportunity for the beverage industry to cater to health-conscious consumers seeking physical and mental performance benefits.
2. Natural and Sugar-free Energy Drinks - The introduction of Tapout Cognitive Energy's sugar-free and artificial color-free sparkling energy drinks reflects a trend in the beverage industry towards natural and healthier alternatives in the energy drink market.
3. Performance-enhancing Functional Beverages - The collaboration between performance nutrition expert Sanjeev Javia and former NFL player Drew Bees for the development of Tapout Cognitive Energy's sparkling energy drinks highlights the growing market for functional beverages that target improved mental and cognitive performance.
Industry Implications
1. Beverage Manufacturing - The launch of Tapout Cognitive Energy's sparkling energy drinks presents a disruptive innovation opportunity for beverage manufacturers to tap into the growing market of low-calorie, natural, and functional beverages.
2. Health and Wellness - Tapout Cognitive Energy's sparkling energy drinks align with the health and wellness industry's focus on providing products that promote physical and mental performance, creating an opportunity for collaboration and expansion.
3. Retail - The availability of Tapout Cognitive Energy's sparkling energy drinks in retail locations across the U.S. opens up new avenues for retailers to cater to health-conscious, performance-driven consumers with innovative beverage offerings.