The Snack A Jacks multipacks have received a packaging overhaul by Walkers in the UK as part of the brand's commitment to reducing its use of virgin plastic materials. The new paper outer bag packaging will see the amount of virgin plastic used decreased by 65 tonnes each year and is also suitable for being recycled from home. The packaging format will be making its way to the market next month across the brand's entire lineup of flavors including Sour Cream & Chive, Salt & Vinegar and BBQ.
Marketing Manager Hannah Freeman commented on the updated Snack A Jacks multipacks packaging saying, "As the UK’s favourite rice cake brand, we’re proud to be introducing even more reasons to love our delicious snacks. Easily recycled with your usual household paper recycling, these new outer packs can be disposed of thoughtfully with little fuss. We hope our devoted fans of Snack A Jacks will enjoy this small but important change we’ve made to make their snacking experience even more enjoyable at home."
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Trend Themes
1. Paper-based Packaging Solutions - Exploring innovative paper-based packaging solutions for reducing the use of virgin plastic materials and increasing recyclability.
2. Sustainable Snack Packaging - Adopting sustainable snack packaging alternatives to align with consumer preferences and environmental initiatives.
3. Recycled Packaging Materials - Leveraging recycled materials in packaging design to demonstrate commitment to eco-friendly practices and waste reduction.
Industry Implications
1. Food Packaging Industry - The food packaging industry can capitalize on the shift towards sustainable packaging solutions and eco-friendly materials.
2. Snack Food Sector - The snack food sector has the opportunity to innovate by adopting environmentally friendly packaging alternatives to meet changing consumer demands.
3. Sustainability & Recycling Industry - The sustainability and recycling industry can collaborate with brands to develop and promote recycled packaging materials for a circular economy.