Halo Top, a leader in the low-calorie dessert market, is expanding its offerings with its new line of Halo Top Desserts. This winter, Halo Top is providing a feel-good solution for those who love sweets but want to maintain a healthy lifestyle. The new light cake mix single-serve cups, fudge brownie mix, and peanut butter chocolate chip cookie mix offer a delicious and guilt-free option, with only 1/3 the calories of leading category mixes.
The Halo Top Light Cake Mix Single-Serve Cups come in three classic flavors – chocolate, strawberry, and birthday cake – with only 170 calories per cup. The Halo Top Light Brownie Mix - Fudge Brownie offers a rich and velvety texture while still being light at only 90 calories per brownie. The Halo Top Light Cookie Mix – Peanut Butter Chocolate Chip is a crowd favorite with only 80 calories per cookie. These new products provide the cozy feeling of winter baking without the added calories.
The new Halo Top Desserts will be available at Walmart and Kroger stores in early February with national availability coming this summer. The MSRP for the cake mix single-serve cups is $2.89 and $4.99 for the brownie and cookie mixes.
Healthy Indulgent Treats
Halo Top is Entering the Baking Aisle with New Single-Serve Cake Cups
Trend Themes
1. Healthy Dessert Mixes - Opportunity to innovate on healthy dessert mixes that still taste indulgent and provide comfort during winter months.
2. Single-serve Food Cups - Opportunity to create additional single-serve food options for convenience and portion control in the food industry.
3. Low-calorie Comfort Food - Opportunity to create low-calorie alternatives for popular comfort foods, making them guilt-free and accessible to those maintaining a healthy lifestyle.
Industry Implications
1. Food and Beverage - Opportunity to invest in the food and beverage industry by creating unique healthy food products.
2. Retail - Opportunity to create and market healthy food products in retail sectors such as Walmart and Kroger stores.
3. Entertainment - Opportunity to provide low-calorie food options for events and gatherings, catering to individuals' health-conscious dietary needs.