The Subway Canada Signature Rice Bowls are a series of new menu items being offered as a different take on some of the brand's most popular sandwiches varieties. The bowls are crafted starting with a bed of brown, red and wild rice before being paired with a range of high-quality toppings. The bowls come in four varieties to choose from including Sweet Onion Chicken Teriyaki, Crispy Chicken Bacon & Peppercorn Ranch, Green Goddess Veggie and Southwest Steak & Avocado.
The Subway Canada Signature Rice Bowls are part of the brand's Eat Fresh Refresh, which has been taking place since last year. The launch is also being supported by a partnership with 2021-22 NBA Rookie of the Year and forward for the Toronto Raptors Scottie Barnes.
Sandwich-Inspired Rice Bowls
The Subway Canada Signature Rice Bowls Come in Four Options
Trend Themes
1. Rice Bowl Menu Items - Restaurants can innovate by creating new, more unique recipes and ingredients for their rice bowl menu items.
2. Fast Food Innovations - Fast food chains can continue to innovate by introducing new menu items that set them apart from competitors.
3. Partnerships with Influencers - Businesses can partner with popular influencers to promote their new menu items and increase brand awareness among their target audience.
Industry Implications
1. Fast Food Chains - Fast food chains can capitalize on new menu item trends, like rice bowls, to maintain customer interest and increase sales.
2. Healthy Food Brands - Healthy food brands can take inspiration from the Subway Canada Signature Rice Bowls by creating their own unique, veggie-packed rice bowls to cater to health-conscious consumers.
3. Influencer Marketing Agencies - Influencer marketing agencies can partner with fast food chains to promote their newest menu items and help increase brand awareness to a larger audience.