El Pollo Loco, the leading fire-grilled chicken restaurant chain in the US, has reintroduced its popular Shredded Beef Birria for a limited time. The menu item, which became a viral sensation on TikTok last year, is now available in a variety of entrees, including Crunchy Tacos, Grilled Burritos, and Overstuffed Quesadillas, all served with a Consomé Dipping Sauce.
The culinary team at El Pollo Loco has improved the Shredded Beef Birria recipe, offering a crispier taco shell and a more flavorful dipping sauce. The Shredded Beef Birria is available from April 20 to June 28, and Loco Rewards members can access the product 48 hours early by downloading the Loco Rewards App and scanning their member QR code at any El Pollo Loco restaurant.
This limited-time offering is a celebration of authentic Mexican flavors and El Pollo Loco's commitment to bringing people together around food, family, and culture. To place an order, visit ElPolloLoco.com or the Loco Rewards App.
Mexican QSR Menu Additions
El Pollo Loco’s Shredded Beef Birria is Back for A Limited Time Only
Trend Themes
1. Limited-time Menu Offerings - QSRs should consider offering limited-time menu items, like El Pollo Loco’s Shredded Beef Birria, to generate buzz and increase sales.
2. Social Media Viral Sensations - QSRs could create menu items that are visually appealing and easily shareable on social media platforms, like El Pollo Loco’s Shredded Beef Birria, to create viral sensations and attract younger audiences.
3. Authentic Ethnic Cuisine - QSRs should explore authentic ethnic cuisine options, like El Pollo Loco’s Shredded Beef Birria, to cater to diverse consumers and tap into growing demand for authentic flavors and experiences.
Industry Implications
1. Quick-service Restaurants - QSRs can use menu innovation, such as El Pollo Loco’s Shredded Beef Birria, to differentiate themselves in a crowded market and attract consumers looking for unique and diverse food experiences.
2. Food and Beverage - The food and beverage industry can capitalize on the growing demand for authentic ethnic cuisine, exemplified by El Pollo Loco’s Shredded Beef Birria, by developing new products and expanding their menus.
3. Social Media Marketing - Companies can leverage social media platforms, like TikTok, to create viral sensations around new products, such as El Pollo Loco’s Shredded Beef Birria, and reach younger, tech-savvy audiences.