Imprint, a company specializing in branded payments and rewards products, has teamed up with Selina, a lifestyle and hospitality brand targeting Gen Z and Millennial travelers. Together, the two brands have launched the all-new Selina Rewards Visa Cards. With the new card, users receive a $25 sign-up bonus, 5% cashback at all Selina locations, and 1% cashback at all other retailers.
In addition, the Selina Rewards Visa Card comes with no fees, no interest, and no credit inquiries. Moreover, in an effort to appeal to younger consumers, the card also boasts a quick and simple cashback program that allows users to connect their bank accounts directly to the Imprint App.
"We are thrilled to begin this special relationship with Imprint to provide our guests and members with added value as we continue to build a dynamic, engaging and authentic lifestyle brand that resonates with consumers," said Rafael Museri, Selina’s Co-Founder and Chief Executive Officer.
Travel-Focused Credit Cards
Imprint Teams Up with Selina to Launch Selina Rewards Visa Card
Trend Themes
1. Branded Payment Products - Opportunity for companies to develop branded payment and rewards products in collaboration with industry-specific partners.
2. Cashback Programs - Opportunities to create quick and easy-to-use cashback programs that appeal to younger consumers.
3. No-fee Credit Cards - Development of no-fee credit cards with attractive incentives and rewards for users.
Industry Implications
1. Hospitality - Hotels and lifestyle brands can partner with financial institutions to create travel-focused credit cards with benefits and rewards specific to their industry.
2. Financial Services - Opportunity for financial institutions to collaborate with industry-specific partners in order to create credit cards and other payment products with unique features and rewards.
3. Retail - Retailers can explore partnerships with financial institutions to offer store-branded credit cards with cashback and other rewards to incentivize customer loyalty.