Silvering, a brand known to target older demographics, boasts a powerful scalp massage serum that promises to promote healthier, stronger, and thicker silver hair while reducing shedding. The product is dubbed the ROOT ROUSER Activating Leave-in Scalp Massage Serum.
The scalp massage serum formula features active ingredients such as Capyxil™ Red Clover + Peptides, Rosemary + Dextran, Lavender, Coconut Oil, Sunflower Oil, and Castor Oil. The product is marketed as lightweight and quick-absorbing. Silvering claims that its serum will effectively nourish the scalp without causing build-up.
The ROOT ROUSER Activating Leave-in Scalp Massage Serum can be used overnight as the calming scent of natural French Lavender promotes better sleep. In addition, the serum can also stimulate brow follicles for thicker, fuller eyebrows, adding another purpose.
Leave-In Scalp Massage Serums
Silvering Beauty Boasts the Root Rouser Serum
Trend Themes
1. Targeting Older Demographics - Brands are developing products like scalp massage serums to specifically target the needs and preferences of older consumers.
2. Multi-purpose Hair Products - Haircare brands are introducing hair serums that offer additional benefits, such as promoting thicker eyebrows, to appeal to consumers seeking versatile products.
3. Natural Ingredients and Calming Scents - Haircare products are utilizing natural ingredients and soothing scents like French lavender to enhance the user experience and tap into growing consumer demand for natural and calming solutions.
Industry Implications
1. Haircare - The haircare industry can explore the development of scalp massage serums to cater to the specific hair and scalp needs of older consumers.
2. Cosmetics - Cosmetic brands can incorporate scalp massage serums into their product lines to provide a holistic approach to hair and eyebrow care.
3. Pharmaceuticals - Pharmaceutical companies can explore the potential of scalp massage serums as a non-invasive solution for hair-related concerns in older demographics.