RxBar Granola has been launched as a new lineup of cereals perfect for health-conscious consumers to incorporate into their daily diet as a delicious and nutritious breakfast product. The granola comes in three flavors including Original, Chocolate and Peanut Butter, which each contains 10-grams of protein per serving thanks to egg whites and almonds or peanuts. The light, crispy texture of the granola makes it great for eating with milk, a dairy alternative or even added to a yogurt.
Senior Brand Manager Eileen Flaherty spoke on the new RxBar Granola saying, "Fans of RxBar trust us for our no B.S. approach to snacking and new RxBar Granola delivers on just that. Thanks to simple, protein-packed ingredients, RxBar Granola has an unbeatable crunch, flavor and texture that will fuel fans’ active lifestyles and upgrade their breakfast, lunch or snack game from here on out."
Protein-Rich Granola Lines
RxBar Granola Comes in Three Flavor Options
Trend Themes
1. Protein-rich Breakfast Foods - Developing more breakfast products with high protein content could disrupt the traditional cereal industry and appeal to health-conscious customers.
2. No-bs Snacks - Creating snack options that have simple, whole food ingredients and appeal to consumers seeking transparency and authenticity could disrupt the snack industry.
3. Innovative Cereal Flavors - Introducing unique and unexpected cereal flavors with added health benefits could disrupt the cereal industry and attract a new customer base.
Industry Implications
1. Cereal - The cereal industry could be disrupted by developing protein-rich and innovative flavor options that appeal to health-conscious customers.
2. Snacks - The snack industry could be disrupted by creating no-BS snack options with simple, whole food ingredients that appeal to customers seeking transparency and authenticity.
3. Health and Wellness - The health and wellness industry could be disrupted by developing more high protein breakfast options that provide sustained energy and appeal to those looking for healthier breakfast alternatives.