This summer, you can cool down and satisfy your sweet tooth at Smashburger with the launch of the brand's new REESE’S PIECES Cookie Dough Milkshake.
Just as the name suggests, Smashburger's new REESE’S PIECES Cookie Dough Milkshake is a creamy milkshake that combines the tasty chocolate and peanut butter combination of REESE’S PIECES, along with the richness of cookie dough. More specifically, this shake is hand-spun with Häagen Dazs ice cream and REESE’S PIECES Cookie Dough. The new flavor makes its debut alongside two other exciting new milkshakes: S’Mores with Ghirardelli Chocolate and Tangerine Dream.
The new REESE’S PIECES Cookie Dough Milkshake is available now for a limited time this summer at 188 participating Smashburger restaurants nationwide.
Nutty Cookie Dough Milkshakes
Smashburger Has a New REESE’S PIECES Cookie Dough Milkshake
Trend Themes
1. Unique Milkshake Flavors - There is an opportunity for innovations in unique milkshake flavors, which can appeal to customers looking for new experiences.
2. Collaborative Flavor Mashups - There is an opportunity for innovations in collaborative flavor mashups, which can cater to customers' sweet cravings and preferences for unique combinations.
3. Hand-spun Milkshakes - There is an opportunity for innovations in hand-spun milkshakes, which can distinguish products from those made using automatic or non-handmade processes.
Industry Implications
1. Fast Food Industry - Fast food chains can innovate their menus and create new flavor options to differentiate themselves from competitors in the market.
2. Dessert Industry - Dessert companies can introduce new flavors and collaborate with other brands to create unique and appealing products for their target audiences.
3. Ice Cream Industry - Ice cream companies can distinguish themselves by hand-spinning their milkshakes, which can increase the perceived quality of products and appeal to customers looking for authentic and premium products.