Reese is debuting a new ‘Frozen Treats’ line which will feature new ice cream cups, bars, wafers, cones, and tubs in flavors of vanilla, peanut butter, and chocolate. The bite-sized ‘Reese’s Peanut Butter Sandwiches’ lead the lineup and are made with Reese’s peanut butter swirl and two chocolate wafers. The ‘Peanut Butter Frozen Dessert Cups’ are a new and frosty take on the iconic butter cups, and the ‘Frozen Dairy Dessert Ice Cream’ tubs are jam-packed with mini candy pieces and ‘Dessert Bars.’
"Being the #1 candy just wasn’t enough, so Reese’s is taking its ultimate combo of chocolate and peanut butter to the freezer aisle with a brand-new line of Reese’s frozen treats. Now this is something to scream about," Reese’s writes in a press release.
Frozen Peanut Butter Treats
Reese's is Launching a New Line of Frozen Treats This Month
Trend Themes
1. Frozen Treats Line - Creating frozen treat variations of popular food products presents a new opportunity for brands in the frozen dessert industry to reach a wider audience and attract new customers.
2. Peanut Butter Swirl - The use of peanut butter swirl in frozen desserts allows for the creation of unique flavor combinations that can capture the interest of consumers looking for innovative and delicious frozen treats.
3. Mini Candy Pieces in Frozen Treats - Incorporating mini candy pieces into frozen desserts adds an element of surprise and can provide a textural contrast, creating a new innovation opportunity for the candy and frozen dessert industries.
Industry Implications
1. Frozen Dessert Industry - The introduction of new product lines that provide consumers with more variety presents a disruptive innovation opportunity for businesses in the frozen dessert industry to differentiate themselves and capture new customers.
2. Branded Food Products Industry - Diversifying the product line by creating variations of popular food products such as candy bars, gives companies in the branded food products industry the chance to tap into a new market and expand their customer base.
3. Candy Industry - Incorporating candy pieces in frozen desserts creates a new line of products that can attract consumers who are looking for new and unique candy products, opening new innovation opportunities for the candy industry.