Urbanstar is a multi-brand brick-and-mortar retail space in Rome, Italy, and recently, the shop celebrated its 20-year partnership with American footwear company Red Wing Heritage. The milestone was marked with a custom-made 8833 Classic Moc leather boot—a durable and performance-driven model that does not compromise on style or comfort.
The footwear will be sold in a unique iron toolbox designed to resemble those used by carpenters. Embracing a rugged aesthetic, the box boasts an aged and rusted appearance. This contrast between the box's rusted look and the durability of the shoes symbolizes the lasting passion behind the collaboration.
The Urbanstar x Red Wing Heritage anniversary will be celebrated at a special event on September 19th, 2023. The footwear will be launched during the event and the brands invite the public to join in.
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Trend Themes
1. Custom-made Footwear - The 20-year partnership between Urbanstar and Red Wing Heritage showcases the trend of custom-made boots that combine durability and style.
2. Rugged Aesthetic - The design of the unique iron toolbox with an aged and rusted appearance taps into the trend of embracing a rugged aesthetic.
3. Anniversary Celebrations - The special event commemorating Urbanstar x Red Wing Heritage's 20-year partnership highlights the trend of celebrating brand milestones.
Industry Implications
1. Footwear - The collaboration between Urbanstar and Red Wing Heritage presents opportunities for the footwear industry to cater to the demand for custom-made, durable boots with a stylish design.
2. Retail - Retailers can leverage the trend of a rugged aesthetic by curating and showcasing products that embrace the aged and rusted appearance.
3. Event Planning - The anniversary celebration event provides opportunities for event planners to create and organize memorable and engaging brand milestone celebrations.