In honor of Mental Health Awareness Month, Serendipity Brands and Rare Impact Fund join forces with an ice cream campaign. Throughout the month of May, Serendipity will donate $1 from every product sold to the Rare Impact Fund.
Selena Gomez is the spokesperson for the initiative. The actress, singer, and entrepreneur become a part-owner and investor of Serendipity Brands in 2020 and her Rare Beauty brand also launched the Rare Impact Fund in 2020. The new initiative homes to address mental health and make services accessible to underserved communities. The initiative has a goal of raising over $100 million in 10 years to help fill the gaps in mental health services and education.
"Bringing awareness to mental health is something very personal to me," said Selena Gomez. "I am so proud that Serendipity Brands has committed to supporting the Rare Impact Fund and helping people gain much needed access to mental health resources."
Mental Health Sundae Initiatives
Serendipity and Rare Impact Fund Supports Mental Health
Trend Themes
1. Mental Health Advocacy - More brands will begin to build mental health awareness campaigns to support customers and give back to mental health organizations.
2. Celebrity-brand Collaboration - Collaborations between brands and celebrities can be a powerful way to build brand credibility and drive business, while also making a positive social impact.
3. Impact Investing - Impact investing is gaining popularity as more individuals and businesses are prioritizing social and environmental impact alongside financial returns.
Industry Implications
1. Food & Beverage - Food and beverage brands can leverage their social reach and brand loyalty to support mental health initiatives and drive social impact.
2. Beauty - Beauty brands can take a leadership role in advocating for mental health and building awareness among their customers.
3. Non-profit - Mental health non-profits will continue to be key players in advocating for change and providing necessary resources to underserved communities.