'Chlorophyll Water,' the plant-powered, non-GMO brand that sells purified Chlorophyll Waters in clean-label bottles, has become the first bottled water brand in the United States to receive certification from the 'Clean Label Project.' This certification requires a rigorous process of lab testing of the ingredients, water sources, purification processes, and packaging systems. The certification means the Chlorophyll Water products have a clean list of ingredients, no harmful chemicals, and labels that are accurate to the ingredients in the waters themselves.
Chlorophyll Water is openly supported by various high-profile members of the health and fitness world. These members work in various roles such as fitness instructors, yoga gurus, nutritionists, and health practitioners. Additionally, the health benefits of chlorophyll as an ingredient have been touted on social media for quite a while, with many health, beauty, and fitness creators advocating for the ingredient.
Aside from Chlorophyll itself, the brand's bottled waters contain other nutrients such as Vitamin A, Vitamin B12, Vitamin C, and Vitamin D.
Plant-Powered Purified Waters
Chlorophyll Water is GMO-Free and Clean Label Project Certified
Trend Themes
1. Clean Label Bottled Waters - Creating clean label bottled waters that are rigorously tested for harmful chemicals and have accurate ingredient labels.
2. Plant-powered Beverages - Developing plant-powered beverages that provide health benefits and are supported by health and fitness professionals.
3. Nutrient-enhanced Waters - Incorporating various nutrients such as vitamins into bottled waters to provide added health benefits.
Industry Implications
1. Bottled Water - The bottled water industry has an opportunity to invest in clean label certification and incorporate plant-powered ingredients and added nutrients.
2. Health and Fitness - Health and fitness professionals have an opportunity to promote and support plant-powered, nutrient-enhanced bottled waters with clean labels.
3. Functional Beverages - The functional beverages industry can leverage the popularity of plant-powered, nutrient-enhanced beverages with clean labels and rigorous testing.