Publix Super Market has partnered with grocery delivery platform Instacart to launch Publix Quick Picks. This virtual convenience store allows shoppers to browse and order from a wide array of Publix groceries, pantry items, fresh foods, and household essentials.
Publix is promoting the service to deliver shoppers their orders within 30 minutes by utilizing Instacart's Priority Delivery. As of right now, the new service is available in close to 1,200 stores throughout the United States. Shoppers opting to use Publix Quick Picks will be delighted to see the comprehensive list of items on offer. Unlike other similar services, Quick Picks even provides options for pre-made meals and sushi.
"Our strong relationship with Instacart continues to unlock capabilities to meet the changing needs of our customers, and we look forward to continuing to grow our portfolio of time-saving services," said Erik Katenkamp, vice president of omnichannel and application development at Publix.
30-Minute Grocery Delivery Platforms
Publix Teams Up with Instacart to Launch Publix Quick Picks
Trend Themes
1. Virtual Convenience Stores - The emergence of virtual convenience stores like Publix Quick Picks creates an opportunity for grocery retailers to expand their reach by offering a quick and easy shopping experience.
2. 30-minute Delivery - The trend towards faster delivery times provides an opportunity for companies to differentiate themselves from competitors and improve customer satisfaction.
3. Partnerships with Delivery Platforms - More and more companies are partnering with delivery platforms, like Publix and Instacart, to offer convenient and on-demand services to customers.
Industry Implications
1. Grocery Retail - The rise of virtual convenience stores and faster delivery times presents an exciting opportunity for grocery retailers to improve the shopping experience and expand their customer base.
2. Food Delivery - Partnerships with grocery retailers, like Publix and Instacart, create an opportunity for food delivery companies to offer a wider range of products to customers.
3. E-commerce - The trend towards on-demand and faster delivery times is driving growth in the e-commerce industry, and companies who can provide these services have a disruptive opportunity to gain market share.