Boutique outdoor equipment brand Nocs Provisions has announced the launch of a new Pro version of its popular waterproof binoculars called the 'Pro Issue Binoculars'
The upgraded model arrives in a much larger format that comes equipped with a super-wide field of view; the 8x model boasts 429ft at 1000yd, for example. In addition, the new product uses a phase-coated BaK4 roof prism with a multi-coated eight-piece lens assembly. Other notable features of the Pro Issue Binoculars include water and dust proofing, a nitrogen sealed lens for fog prevention, and Nocs' signature Ruggedized grip.
"The Pro Issue is a direct result of customers asking for a larger format version of our original binoculars, and our goal was to ensure that the new model offers extremely high-quality optics while maintaining the durability, ruggedness and grip that our customers love," said Nocs Founder and CEO, Chris McKleroy.
High-End Waterproof Binoculars
Nocs Provisions Launches Its New 'Pro Issue Binoculars'
Trend Themes
1. Waterproof Binoculars - Opportunity to innovate by developing a line of binoculars with even higher degrees of waterproofing and dust proofing.
2. Wide Field of View Binoculars - Opportunity to develop a line of binoculars with an even wider degree of field of view, using cutting-edge prism and lens assembly technologies.
3. Rugged Binoculars - Opportunity to innovate by creating binoculars with even more rugged features, such as increased shock-proofing and drop-resistance.
Industry Implications
1. Outdoor Equipment Industry - Producers can develop new lines of outdoor equipment with increasingly specialized function and industrial-grade build components.
2. Optics Industry - Manufacturers can experiment with increasingly sophisticated array of prism and lens assembly technologies, including coatings and surface treatments, to develop advanced models with higher degrees of optical performance.
3. Consumer Goods Industry - Brands can enter the high-end outdoor market by offering premium products with a range of durable and innovative features.