As professional athletes in the NFT, Rob Sims and Calvin Johnson Jr. saw a need to fill a gap in the wellness and recovery space and launched Primitiv Performance in response. With a line of products that leverage the power of nano-technology to deliver results faster, Primitiv Performance is launching a topical cream, plus an oral rehydration electrolyte drink mix in four flavors.
The CBD topical was mindfully made to address "chronic pain and inflammation caused by sports injuries and everyday wear and tear." This transdermal topical cream contains a mix of CBD, CBG, CBC and CBN, suspended in a Pluronic Lecithin Organogel base.
To help active individuals meet their unique needs, the brand offers three curated bundles (Rookie, All-Pro, Hall of Fame,) all of which pair the recovery drink mixes with a topical cream.
Athlete-Created Recovery Creams
Primitiv Performance Soothes Sports Injuries & Everyday Pains
Trend Themes
1. Nano-technology Enhanced Wellness and Recovery Products - There is an opportunity for businesses to integrate nano-technology into their wellness and recovery products to enhance their effectiveness and provide faster results.
2. Cbd-infused Transdermal Topical Creams for Pain Relief - The creation of CBD-infused transdermal topical creams provide new and innovative methods for pain relief.
3. Product Bundles That Curate Specific Consumer Needs - Businesses can generate additional revenue streams by providing product bundles that cater to specific consumer needs and preferences.
Industry Implications
1. Sports and Fitness - The sports and fitness industry can benefit from incorporating nano-technology enhanced wellness and recovery products and CBD-infused transdermal topical creams for their clientele.
2. Alternative and Natural Medicine - The alternative and natural medicine industry can leverage CBD-infused transdermal topical creams and product bundles to offer innovative products to their customers.
3. E-commerce and Online Retail - The e-commerce and online retail industry can capitalize on product bundles that curate specific consumer needs, providing a personalized shopping experience for their customers.