Portals is a new parfum collection by Melanie Martinez, inspired by her album K-12 and her upcoming EP After School. The collection features four unique scents: Strawberry Shortcake, Crybaby, Dollhouse, and Orange Juice. Each scent represents a different aspect of Melanie’s musical and visual universe, and comes in a colorful bottle with a custom charm. The parfums are vegan, cruelty-free, and made with natural ingredients, such as vanilla, jasmine, and bergamot.
The Portals parfum collection is available for pre-order on the official website, linked above, starting from February 14, 2024. The price for each 50 ml bottle is $59.99 USD, and the shipping is free for orders over $100 USD. There is also a complete debut collection set for $376.00. The parfums are expected to ship in late March 2024. Customers can also sign up for the Portals newsletter to get exclusive updates and offers.
This product appeals to Gen alpha consumers, who often gravitate toward brands that are diverse, inclusive, and environmentally conscious. They are also influenced by social media, online reviews, video content, and virtual influencers, meaning the Melanie Martinez name adds credibility to the Portals brand for these consumers. They also care about social justice issues and mental health. The Portals parfum collection caters to these values and preferences by offering a variety of scents that reflect different moods and personalities, by using eco-friendly and ethical ingredients and packaging, by creating engaging and interactive online content, and by promoting a positive and empowering message.
Musician Album-Inspired Parfums
Melanie Martinez' 'Portals' Scent is Inspired by the Portals Album
Trend Themes
1. Diverse and Inclusive Branding - The Portals parfum collection appeals to Gen alpha consumers, who often gravitate toward brands that are diverse, inclusive, and environmentally conscious.
2. Influence of Social Media - Gen alpha consumers, influenced by social media, online reviews, video content, and virtual influencers, find credibility in the Melanie Martinez name associated with the Portals brand.
3. Values-driven Products - The Portals parfum collection caters to Gen alpha consumers' values and preferences by offering a variety of scents that reflect different moods and personalities, using eco-friendly and ethical ingredients and packaging, and promoting a positive and empowering message.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend of diverse and inclusive branding by launching products that cater to Gen alpha consumers' values and preferences.
2. Fashion and Beauty - The fashion and beauty industries can leverage the influence of social media by collaborating with virtual influencers and creating engaging online content to attract Gen alpha consumers.
3. E-commerce - The e-commerce industry can tap into the trend of values-driven products by curating and promoting brands that align with Gen alpha consumers' values and preferences.