Upcycled Pancake Mixes

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Otherworld's Plant-Based Pancakes & Waffles are Stacked with Nutrients

Otherworld makes nutritious plant-based pancakes and waffles that are packed with nutrients that are just as beneficial for people as they are for the planet.

These plant-based breakfast foods make it easy to start the day in a wholesome way, and they help to make the most of ingredients that would otherwise go to waste. Bruised beetroots and leftover beer grains are some of the additions that make Otherworld stand out in formulas that are free from added sugar, dairy, nuts and soy. Nine of the different ingredients used by Otherworld come from food sources that would otherwise go to waste, like barley fiber and protein sourced from EverGrain, an Anheuser-Busch InBev-backed start-up.

These just-add-water mixes are made with ingredients such as whole wheat flour, fruits and vegetables. There are unique varieties like original with dates and zucchini; banana chocolate chip with cauliflower; apple cinnamon with sweet potato; and chocolate with beetroot, reishi and cacao.
Trend Themes
1. Upcycled Food - Creating nutritious food products from ingredients that would otherwise go to waste presents an opportunity for food companies to promote sustainability and waste reduction.
2. Plant-based Convenience Foods - With an increasing demand for plant-based options, there is an opportunity for food companies to develop convenient and nutritious plant-based meal options.
3. Clean Label Products - Consumer preference for cleaner labels and transparency in ingredient sourcing presents an opportunity for food companies to differentiate their products and cater to evolving consumer preferences.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can create upcycled food products, plant-based convenience foods and clean label products to meet evolving consumer preferences.
2. Sustainability - The upcycling of food waste presents an innovation opportunity for companies focused on sustainability and waste reduction.
3. Health and Wellness - The development of plant-based convenience foods and clean label products presents an opportunity for health and wellness-oriented companies to offer nutritious, convenient options to consumers.

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