Pomoni's flagship supplement, Phenolia, delivers the polyphenol content of high-phenolic Greek olive oil without the oil or the calories, and now, these daily capsules are joined by an all-new supplement, Phenolia Endurance, formulated for high-performance athletes. Optimized to support training and recovery, Phenolia Endurance builds upon the brand's three-source Phenolia base with Greek beetroot, and it's working toward LCG Informed Sport certification.
In 2026, Pomoni is a sponsor of core4, the Iowa City gravel race, and information on Phenolia Endurance will be available to attendees. “Gravel endurance racing is a discipline built on sustained aerobic effort, inflammation management, and the ability to recover and go again—the same physiology our formulation work is aimed at,” said Pomoni founder and double board-certified occupational and environmental medicine physician, Peter Matos, D.O., M.P.H.
Image Credit: Nazar Hrabovyi, Unsplash
What's Driving This Trend
- Oil-free Olive Nutrition
- Concentrated olive polyphenols in capsule form create room for premium functional products that deliver Mediterranean health cues without calories, fat, or traditional oil formats.
- Endurance Recovery Supplements
- Athlete-focused blends that pair anti-inflammatory botanicals with performance ingredients reflect growing demand for daily recovery support tied to sustained aerobic training.
- Certified Sport Botanicals
- Third-party sport certification for plant-based supplements strengthens trust in clean-label performance nutrition for competitive athletes concerned about banned substances.
Who This Affects Most
- Sports Nutrition
- Performance supplement brands are expanding beyond protein and electrolytes into specialized botanical formulas designed around inflammation, recovery, and endurance physiology.
- Functional Foods
- Bioactive compounds from heritage ingredients such as Greek olives and beetroot are reshaping wellness products into convenient, targeted formats for active consumers.
- Endurance Sports
- Gravel racing and similar endurance communities provide niche but influential platforms for testing and promoting nutrition products built for sustained effort and repeat performance.
