Robeks is following the lead of other restaurant brands and officially launching two new pumpkin-themed offerings: the Perfectly Pumpkin Smoothie and the Perfectly Pumpkin Plus Smoothie.
Available as of September 8, 2023, the new Perfectly Pumpkin Smoothies are the perfect way to transition from warm summer days into cool autumn mornings. The new Perfectly Pumpkin Smoothie combines rich, 100% pure pumpkin puree with banana, almond butter, non-fat frozen yogurt, unsweetened vanilla almond milk, pumpkin pie spice mix, and a touch of agave. On the other hand, the new Perfectly Pumpkin Plus Smoothie takes the delicious base of the Perfectly Pumpkin Smoothie and kicks it up a notch by incorporating an immunity-enhancing blend and an invigorating energy infusion.
As Robeks Vice President of Marketing, Mitch Baker, explains, The Perfectly Pumpkin Smoothies, which uses 100% pure pumpkin puree instead of pumpkin flavoring, epitomize the warmth and richness of fall, providing a deliciously delightful and nutritious way to embrace this time of year."
Immunity-Enhancing Pumpkin Smoothie
Robeks Perfectly Pumpkin Plus Smoothie is Here for Fall
Trend Themes
1. Pumpkin-flavored Smoothies - The new Perfectly Pumpkin Smoothie and Perfectly Pumpkin Plus Smoothie from Robeks tap into the trend of incorporating pumpkin flavors into beverages, offering a seasonal and flavorful option for consumers.
2. Immunity-boosting Blends - The Perfectly Pumpkin Plus Smoothie by Robeks showcases the trend of incorporating immunity-enhancing ingredients into smoothies, providing consumers with a convenient way to support their immune system.
3. Fall-inspired Menu Offerings - Robeks joins other restaurant brands in launching pumpkin-themed products, capitalizing on the trend of offering seasonal menu items that align with the changing seasons.
Industry Implications
1. Restaurant Industry - The introduction of the Perfectly Pumpkin Smoothie by Robeks highlights the potential for the restaurant industry to cater to seasonal flavors and capitalize on current food trends.
2. Smoothie and Juice Bar Industry - Robeks' new pumpkin-themed smoothies tap into the growing demand for innovative and seasonal offerings in the smoothie and juice bar industry.
3. Health and Wellness Industry - The Perfectly Pumpkin Plus Smoothie aligns with the health and wellness trend by incorporating immune-boosting ingredients, presenting an opportunity for brands in this industry to provide functional and nutritious products.