KANHA, in partnership with digital creator Koala Puffs and delivery platform Eaze, has launched Peach Paradise — a limited edition cannabis infused gummy formulated with high levels of CBD for relaxation and functional calm.
The Peach Paradise product launch strategically implicates a creator-led model for its rollout. Koala Puffs, who has built an audience of over one million through honest reviews and educational content, promotes the gummy directly to her community across social media and livestreams.
KANHA's cannabis infused gummy itself is manufactured under the brand's existing quality protocols, which include pesticide-free cultivation, rigorous laboratory testing, and nitrogen-flushed packaging to preserve freshness. With its high CBD content, Peach Paradise is sure to appeal to individuals seeking relaxation without intense psychoactive effects. The offering is exclusively available through Eaze's delivery service and retail storefronts in California.
Infused Cbd-Packed Gummies
KANHA, with Koala Puffs and Eaze, Launched Peach Paradise
Trend Themes
1. Creator-led Cannabis Launches - A growing model where social media creators partner with cannabis brands to co-develop and authentically promote limited-edition products, reshaping go-to-market dynamics.
2. Cbd-forward Functional Edibles - Products formulated around high CBD content for relaxation and functional calm are repositioning edibles from recreational treats to wellness-oriented consumables.
3. Exclusive Delivery-first Distribution - Limited releases tied to delivery platforms and digital storefronts are prioritizing convenience and scarcity, altering traditional retail footprints for regulated products.
Industry Implications
1. Cannabis Edibles - The edible segment is primed for premiumization through rigorous testing, clean cultivation narratives, and novel formulations that emphasize therapeutic benefits over intoxication.
2. Influencer Commerce - Creator-driven product lines linked to trusted personalities are transforming purchasing trust signals and monetization channels within regulated categories.
3. On-demand Delivery Platforms - Delivery services that integrate exclusive product drops and retail partnerships are redefining customer acquisition and fulfillment models in regulated goods markets.