Catering to the demand for more ethical meat options, Trader Joe's has just launched an All Natural Pasture Raised Heirloom Ground Chicken product.
While the term 'heirloom' is often used to describe vegetables, fewer consumers would be familiar with the term in the context of meat. As Trader Joe's explains, its new All Natural, Pasture Raised, Boneless Skinless Heirloom Ground Chicken refers to meat from a recognized breed of chickens with a genetic line that traces back multiple generations. And unlike many other chickens raised for meat, Trader Joe's Heirlooms are slow-grown, pasture-raised birds that are not fed antibiotics.
The result of this process means the ground chicken you end up with actually tastes like chicken. As Trader Joe's explains, it's a product that's "ideal for inclusion in all kinds of recipes."
Pasture-Raised Ground Chicken
Trader Joe's Now Offers Pasture Raised Heirloom Ground Chicken
Trend Themes
1. Ethical Meat Options - The trend of catering to the demand for more ethical meat options is on the rise among consumers, giving ample opportunities for disruptive innovations in the meat industry.
2. Heirloom Meats - The term 'heirloom' is being used to describe meat in addition to vegetables, creating opportunities for the production and marketing of specialty meats within the food industry.
3. Slow-grown, Pasture-raised Poultry - The increasing demand for chicken that is slow-grown and pasture-raised is paving the way for disruptive innovations that cater to the health and taste preferences of consumers who are looking for healthier and more sustainable options.
Industry Implications
1. Meat Industry - The meat industry can continue to innovate and provide more ethical and sustainable options to consumers who are increasingly interested in the origin and production of their meat products.
2. Food Industry - The food industry has the opportunity to cater to the demand for specialty, high-quality meats, by using terms like 'heirloom' and promoting slow-grown and pasture-raised chicken options.
3. Poultry Industry - The poultry industry can embrace more sustainable and ethical agriculture practices in order to meet the demands of consumers while also promoting better animal welfare and environmental stewardship.