The Sony CRE-E10 over-the-counter hearing aid has been announced as a new product created in partnership with WS Audiology as a product for consumers looking for a cost-effective hearing support solution.
The hearing aid features a self-fitting design to accommodate DIY fitting from the comfort of home, and will also allow for speech and surrounding sound settings to be set via the accompanying app. These features blend the latest technologies with hearing aid technology to give users an edge over other models on the market.
The Sony CRE-E10 over-the-counter hearing aid is priced at $1,299.99 and is rated for those with mild to moderate hearing loss. The OTC hearing aid comes on the heels of the new FDA rule that allows for the equipment to be sold at an array of retailers in the US.
Accessible DIY Hearing Aids
The Sony CRE-E10 Over-the-Counter Hearing Aid is Easy to Use
Trend Themes
1. DIY Hearing Aids - The rise of DIY hearing aids presents opportunities for consumer electronics companies to develop cost-effective, easy-to-use solutions for the hearing loss market.
2. OTC Hearing Aids - The FDA's new rule allowing over-the-counter hearing aids presents opportunities for retailers to enter the hearing aid market and for manufacturers to develop innovative, accessible solutions.
3. Smart Hearing Aids - The integration of smart technology into hearing aids presents opportunities for tech companies to enter the hearing aid market and for existing manufacturers to improve upon current products.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can capitalize on the rise of DIY hearing aids by developing products tailored to the hearing loss market.
2. Retail - The FDA's new ruling allowing over-the-counter hearing aids presents opportunities for retailers to expand into the hearing aid market.
3. Healthcare - The integration of hearing aid technology with smart technology presents opportunities for healthcare companies to improve upon current products and services.