Spirits That Rock launched Star Trek Spirits’ Original Saurian Brandy, a licensed ultra-premium collectible inspired by the iconic prop first seen in Star Trek: The Original Series. The bottle recreates the prop’s distinctive sculptural silhouette, including its dramatically curved neck and handle.
The collection debuted at the Star Trek convention in Las Vegas as part of the franchise’s 60th anniversary and includes two limited editions available for preorder. The Star Trek 60th Anniversary Edition is priced at US$205, while the Gene Roddenberry Legacy Edition is priced at US$275. Created with Roddenberry Entertainment, the latter includes vintage 1966 brandy and is limited to 1,000 numbered bottles.
Its packaging features Roddenberry’s signature, two custom-etched glasses, a certificate of authenticity and an archival film cell, positioning the release for both franchise fans and spirits collectors.
Image Credit: Star Trek Spirits
Why This Trend Is Growing
- Franchise Collectible Spirits
- Licensed alcohol releases fuse fandom, scarcity and premium craft into high-margin collectibles for adult fan communities.
- Prop-inspired Packaging
- Iconic on-screen object designs create shelf-stopping bottles that transform packaging into memorabilia and display-worthy merchandise.
- Anniversary Drop Culture
- Milestone franchise events provide timed scarcity moments where limited editions can command premium pricing and collector urgency.
Industries Being Reshaped
- Premium Spirits
- The category gains new value through entertainment-linked editions that shift bottles from consumable products into collectible assets.
- Entertainment Licensing
- Legacy intellectual property extends into luxury lifestyle categories, opening revenue streams beyond traditional merchandise and media.
- Fan Conventions
- Live fandom gatherings become launch platforms for exclusive products that blend experiential marketing with direct-to-collector sales.
