The Baskin-Robbins Oreo ‘n Cold Brew Blast is the brand's latest frozen beverage for consumers to choose on their next visit when seeking out a dessert-like pick-me-up.
The menu item is formulated with cold brew coffee along with Oreo 'n Cold Brew Ice Cream and topped with a simply syrup, real Oreo pieces and whipped cream. The drink offers a textural experience that's packed with cookie pieces and is perfect for those with a penchant for the aforementioned ice cream or cold coffee. The drink is expected to be right at home within the brand's existing menu of blended beverages.
The Baskin-Robbins Oreo ‘n Cold Brew Blast is arriving at the brand's participating locations nationwide in the US, but is a limited time offering that's only around for a short while.
Cookie-Infused Blended Cold Coffees
The Baskin-Robbins Oreo ‘n Cold Brew Blast is Dessert-Like
Trend Themes
1. Cookie-infused Cold Coffees - The trend of blending cold coffee with dessert flavors like cookies opens up disruptive innovation opportunities for food and beverage companies to create unique menu items that cater to customers' sweet cravings.
2. Limited Time Offerings - The trend of offering limited time dessert-like drinks creates a sense of urgency among customers and encourages them to try new products, which could lead to potential new repeat customers for food and beverage companies.
3. Textured Beverages - The trend of creating blended beverages with varying textures, like cookie pieces and whipped cream, adds a unique sensory experience for customers that could set apart companies from their competitors.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create innovative, dessert-like cold coffee drinks using unique ingredients that appeal to customers and stand out from competitors.
2. Hospitality - In the hospitality industry, creating and marketing unique limited time dessert-like drinks could draw in customers and increase sales for businesses like cafes and restaurants.
3. Dairy Industry - The dairy industry could benefit from the trend of blending ice cream with cold coffee to create unique flavor combinations that cater to sweet-toothed customers.