Leading tax preparation company H&R Block has launched an innovative new online campaign that aims to convince Canadians to turn to the company in order to ensure that they're able to access their tax benefits, particularly those that have newly been introduced in time for the 2023 tax season.
Crafted by the advertising experts over at Sid Lee, this particular online campaign revolves around two key video spots. One of the videos, titled 'GovCoin,' depicts a pair of cryptocurrency enthusiasts talking about cash, while the 'Quiet Quitting' spot shows a worker quitting her job in the most subtle of ways.
Using humour, this online campaign reminds Canadians of the expanded eligibility for certain benefits introduced by the government amid the highest inflation in decades. 'We want people to know that our tax experts can help them get a better tax refund, no matter their situation. Which could mean a considerable amount; especially when money is feeling tight,' said Hilary Zaharko, VP marketing at H&R Block Canada.
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Trend Themes
1. Online Tax Preparation - The increasing demand for online tax preparation services presents opportunities for companies to develop innovative new tools and services for taxpayers.
2. Humorous Online Campaigns - The use of humor in online advertising campaigns can be a disruptive innovation that engages viewers and builds brand awareness.
3. Targeting Benefit-eligible Populations - Targeting benefit-eligible populations in online advertising campaigns can be a strategy for businesses seeking to increase their market share in the tax preparation industry.
Industry Implications
1. Tax Preparation Services - Tax preparation companies can leverage technology to offer innovative online services that meet the needs of taxpayers and differentiate themselves from competitors.
2. Video Advertising - As video advertising continues to grow in popularity, businesses can explore new ways to use video to promote their products or services and connect with audiences.
3. Cryptocurrency - As cryptocurrency gains mainstream acceptance, businesses that offer tax preparation services can explore new opportunities to attract customers who are interested in emerging technologies and digital currencies.