The ONE Puffs are a new addition to the protein product brand's portfolio that will satisfy cravings for crunchy snacks in a decidedly functional way.
The snack is reports to deliver the signature flavor of classic cheese puffs, but boasts just 150-calories per serving with 14-grams of protein to boot. The product comes in Shredding' Cheddar and Spicy Nacho flavors, which will satisfy consumer preferences for flavorful snacks that suit their dietary needs. Arriving at Walmart locations in the US, the snack will be sold in individual bags as well as cases of 10 servings.
Director of Marketing Michael Reese spoke on the ONE Puffs saying, "ONE Brands is excited to announce that it is bringing the fantastic taste, awesome texture and high protein it is known for to an all-new puffed snack! This is for anyone who loves the cheesy, savoury crunch of a cheese puff and wants to bring that experience to the next level with an infusion of protein."
Protein-Rich Puffed Cheese Snacks
ONE Puffs Have 14-Grams of Protein Per Serving
Trend Themes
1. Protein-packed Snacks - Snacks fortified with protein are becoming popular among health-conscious consumers, presenting an opportunity for brands to meet the demand.
2. Flavorful Functional Snacks - Consumers are seeking snacks that are not only tasty but also offer functional benefits, creating an opportunity for brands to create flavorful snacks that cater to specific dietary needs.
3. Convenient Individual Packaging - Individual packaging of snacks provides convenience to on-the-go consumers and opens up opportunities for snack brands to target this market segment.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for protein-rich snacks by developing innovative products that cater to health-conscious consumers.
2. Snack Foods - The snack foods industry can tap into the trend of functional snacking by creating flavorful and nutritious snacks that offer unique dietary benefits.
3. Retail - The retail industry, particularly supermarkets and grocery stores, can benefit from the individual packaging trend by stocking and promoting convenient protein-rich snacks for on-the-go consumers.