With a focus on oncology-safe products and compassionate touch, Naturopathica is setting a new standard in therapeutic skincare. The brand’s 'skin + touch' philosophy now anchors its formally structured Oncology Care Program -- one of the first spa–hospital collaborations designed to support patients during treatment through oncology-informed protocols and gentle at-home rituals.
Under the leadership of Chairwoman Cathy O’Brien, a 2023 breast cancer survivor, the program has expanded into hospital settings, including Mount Sinai and Penn Medicine’s Abramson Cancer Center. Every Naturopathica therapist is now trained in oncology care, with hundreds of complimentary treatments delivered to patients in need.
The initiative traces back to founder Barbara Close, who developed the 'Calendula Essential Hydrating Cream' and 'Carrot Seed Soothing Facial Oil' to comfort her mother’s skin during treatment. Today, these hero formulas are joined by 'Manuka Honey Cleansing Balm,' 'Gotu Kola Intense Repair Balm,' and 'Marshmallow & Microalgae Sensitivity Soothing Crème' -- each crafted to avoid common irritants and strengthen the skin barrier.
Oncology-Safe Products
Naturopathica Expands Oncology Care Through Spa-Hospital Collaboration
Trend Themes
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Oncology-informed Skincare — The development and use of skincare products specifically designed with oncology patients' needs in mind is revolutionizing therapeutic cosmetics, providing a major advancement in patient-centered care.
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Spa-hospital Collaborations — The formation of partnerships between spas and hospitals is redefining patient experiences, integrating wellness therapies as part of comprehensive medical care protocols.
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Training in Oncology Care — Therapists trained in oncology care are becoming an integral part of spa services, offering specialized treatments that cater to the sensitivities and needs of those undergoing cancer treatments.
Industry Implications
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Therapeutic Skincare — Therapeutic skincare is emerging as an innovative industry focused on developing formulations that address the delicate needs of patients with medical conditions affecting the skin.
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Healthcare and Wellness Integration — The integration of healthcare and wellness is fostering new industry standards where traditional medical treatments are complemented by holistic health practices.
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Professional Training and Certification — The demand for specialized training and certification in oncology care for wellness professionals is creating growth opportunities in the education sector aligned with medical wellness.