Global tech brand OPPO is celebrating World Emoji Day by inviting users to create their very own "Omoji" in a way that uniquely expresses their sense of style. This invitation to create an Omoji shows off some of the best features of the ColorOS 12 and OPPO's industry-leading Face Capture algorithm for helping people to create a "perfect smooth, detailed version of themselves."
These miniature, animated character replicas are described as accurate and authentic and they can be easily created via settings. From skin and hair to eyes and noses, are 10 different features that can be customized, and there are more than 200 stylish accessories to help people show off their unique aesthetic. Once complete, an Omoji can be used as a profile picture.
Personalized Animated Emojis
OPPO Invites Users to Create Their Own "Omoji" for World Emoji Day
Trend Themes
1. Personalized Animated Emojis - Innovative creation of personalized, authentic and customizable animated emojis to enhance user experience.
2. Facial Recognition Technology - Opportunities for disruptive innovations in industries such as security, mobile devices, and social media integrating facial recognition technology used in creating detailed, smooth, and accurate animated emoji versions of users.
3. Augmented Reality - Augmented reality creates disruptive innovation opportunities for industries such as gaming and entertainment as animated emojis can be more immersive and personalized using AR.
Industry Implications
1. Mobile Devices - The mobile device industry can take advantage of personalization trends by incorporating animated emojis into their user interface, leveraging facial recognition technology to improve their applications.
2. Social Media - Social media industries can benefit from using personalized animated emojis to give users more authentic expressions, improving user interaction in social media platforms.
3. Advertising and Marketing - Personalized animated emojis can be utilized in advertising and marketing to create unique identities and personalize marketing strategies for users, while leveraging facial recognition technology to create more realistic and tailored campaigns.